14 earth-friendly toy brands that kids—and parents—love
It’s so much fun to spoil kids with the latest and greatest trendy toy but, the truth is, many toys leave a negative impact on the environment and few are sustainably made. When you consider that the toy industry uses 40 tons of plastic for every $1 million in revenues, that’s a lot of plastic—and much of it ends up in landfills or in our oceans.
The next time you are hunting for a gift, consider seeking out a brand that makes sustainable and earth-friendly choices when manufacturing their toys. Here are some of our favorite eco-conscious toy companies that use recycled and sustainably-sourced products.
1. Green Toys
Green Toys turns plastic toy karma on its head by taking the plastic out of landfills and turning it into toys. Every piece is made from 100% post-consumer waste (or, to put it plainly, old milk jugs). At last count, Green Toys diverted over 105,000,000 milk jugs from landfills nationwide and transformed them into sturdy, colorful toys that are just as at home in the playroom as they are in the bath or on the beach.
Every Green Toy is 100% American-made, which improves quality control and reduces its carbon footprint when it comes to distribution.
2. Plan Toys
Plan Toys has been going green since before it was a cool catchphrase. From colorful, wood-based musical instruments to pull-toys to puzzles, Plan Toys creates heirloom-quality toys that are sustainably made from ethically sourced rubberwood, boasting that they have never cut down a single tree for toy production.
Plan Toys also uses organic pigments, water-based dyes, and non-formaldehyde glue, so every tea set or toy drum is made not only with the safest standards for the environment but for your kiddo too.
3. Land of Dough
You’re going to want to steal this dough from your kids. Made by the same company that’s famous for Crazy Aaron’s Thinking Putty, Land of Dough claims to have created “the most eco-friendly dough on the planet,” by using plant-based colors, ethically sourced ingredients, and compostable glitter.
Each pot comes with a wood play toy that was created using sustainable forestry practices and the manufacturing of the dough is designed to leave as small of a carbon footprint as possible—from using wind-powered facilities to reclaimed landfill gas as a heat source.
4. Wild Republic’s EcoKins
The EcoKins sustainable toy line by Wild Republic is such a quality line of plush toys, you’ll be shocked to know that they are made from recycled plastic water bottles
Each tag tells you exactly how many old water bottles found their second life as the fabric, fill, and stitching of your new plush toy. Wild Republic has committed to making this new line sustainable from bottom to top—even the hang tag, cord, and shipping bag are sustainably produced.
5. Tender Leaf
Tender Leaf crafts gorgeous wooden toys, games, and puzzles that constantly rack up toy design awards—so you can admire these toys for their craftsmanship and their sustainability practices.
Each toy is made from sustainably sourced rubberwood trees; for every tree cut down, a new one is planted in its place, to ensure a continuous supply. Not only that, every Tender Leaf toy made uses formaldehyde-free glue and non-toxic paints.
6. Shore Buddies
These 2021 Toy of the Year finalists have a mission to clear our oceans of plastics. Each toy is made from 100% recycled plastics and represents a marine animal that has been negatively impacted or faced endangerment due to ocean plastics.
Shore Buddies has a mission to educate children on sustainability and their toys don’t stop with the plush ocean life; they have key chains, a book, easy-to-clean and kid-friendly travel straws (that are our family’s personal favorite), and a YouTube video series that tackles environmentalism with kids.
This innovative, bendable building set consistently garners awards from parenting and toy associations, and it's easy to see why. Fun, creative, portable, and surprisingly indestructible this candy-colored, imagination-igniting magnetic building set is not only a blast to play and build with, but it’s also made from recyclable and durable synthetic paper. The materials are non-toxic and kid-safe and all of the packaging is made from recycled bamboo and is sustainably manufactured.
Paints, glitter, and all things crafty can be problematic from a sustainability standpoint, but this German art supply company is working hard to change that. This kids’ crafting company focuses on creating non-toxic, sustainable, and eco-friendly products, including non-toxic paints, water-based pens, environmentally friendly clays, and ergonomic beeswax crayons. Just ad a kid's imagination for beautiful art that's sustainably-minded.
9. Oli & Carol
We first fell in love with Oli & Carol toys when we discovered them as one of our favorite mold-free bath toys. Since then we’ve come to appreciate them for their sustainably produced, non-toxic bath and baby toys. These toys are made from 100% natural rubber from Malaysian Hevea trees, making them certified PVC-, BPA-, phthalates-, and nitrosamines-free.
10. Luke’s Toy Factory
It’s a puzzle! It’s a truck! It’s both—and it’s eco-friendly and American-made to reduce the carbon footprint of distribution.
These education-minded trucks are made with 30% less plastic than other toys like them. That plastic is replaced with organic material, such as sawdust, walnut shells, flax fibers, and coconut shells that has been combined with certified clean plastic (meaning it’s free from residues and harmful chemicals). What that makes for is BPA and Phthalate-free toys that are safe for kids and are eco-responsible.
11. Honeysticks Crayons
Most crayons are made from paraffin wax, which can take decades to decompose in a landfill. Honeysticks are made from beeswax instead of paraffin, making them safe for kids and gentle on the planet.
Honeysticks are also made from food-grade pigments, so if your little one can’t resist the pretty colors that seem good enough to eat, you can at least rest assured that nibble will be a non-toxic one.
While Honeysticks’ claim to fame is their highly-rated crayons, they also make paints, bath crayons, and sustainably-produced coloring books.
12. Sago Mini subscription boxes
Subscription boxes are all the rage but, let’s face it, there’s a lot of plastic and small parts in many of these kits that end up in the trash. The Sago Mini subscription is the rare box that’s almost entirely sustainably made. All of their largely paper-made kits are made from recycled sources and all of the activities in each box (except for the plastic figurines) can be recycled.
Crafted with non-timber bamboo and birch wood, Kinderfeets makes balance boards, bikes, and trikes that are sustainably and responsibly made with a mission to leave a low carbon footprint in their manufacturing. Well-made and built to last, these toys are made with all sorts of attention to detail that make them well-suited to kids’ physical development.
These gorgeous, sustainable wooden playsets encourage early development and physical play—and they look beautiful while doing so. Their beautiful climbing triangles, arches and ramps, Waldorf rockers, play towers, and cubes take sustainability one step further in that they can be interchanged, mixed, and matched for a variety of playsets that not only encourage creativity but can grow with your child
All of the wood used in these toys is sourced from certified sustainable forests in New Zealand, where a new tree is planted for every one that is cut, and production waste such as residue of logs, wood leftovers, and sawdust is all re-used in the toy-making process.
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